For FinTech, GovTech, SaaS I de-risk $10M+ digital programs. Bridge tech-to-market gaps. Prove ROI-not in years, in quarters.
For FinTech, GovTech, SaaS I de-risk $10M+ digital programs. Bridge tech-to-market gaps. Prove ROI-not in years, in quarters.
"Dafina saves executives from $10M+ digital transformation mistakes." — Group President
Most enterprise technology programs stall because regulatory policy isn't written to be implementable, engineering builds what's technically possible, and go-to-market sells what clients will buy—and those three realities don't align until millions are spent and timelines are blown.
Dafina Lovelace is the insurance policy Fortune 500 companies, financial institutions, and government agencies hire when the stakes are too high to get it wrong.
With 15+ years bridging technical execution and commercial strategy, Dafina brings a rare four-pillar executive profile: deep technical foundation (BS Computer Science, College of Staten Island), strategic business acumen (MBA Marketing, Darden School of Business), cross-functional P4M expertise spanning software engineering through portfolio management, and a holistic leadership approach honed across FinTech, HealthTech, GovTech, and Enterprise SaaS.
She doesn't just diagnose what's broken—she rebuilds the bridge between technical delivery and market adoption, then stays embedded until ROI is proven. Not promised. Proven. Her leadership in Product Strategy and Stakeholder Engagement for the U.S. Online Passport Renewal system—a high-visibility federal deployment serving millions of citizens—is one such example.
Dafina partners with VPs and C-suite executives to de-risk high-stakes programs stalled by technical-to-market misalignment—not with reports, but with embedded executive intervention. Her work has de-risked over $100 million in technology investments, accelerated $55M+ in revenue, and turned politically stalled programs into commercial successes.
Organizations engage Dafina when:
Credentials
I specialize in bridging the most expensive gap in technology organizations: the distance between the Engineering team's deliverables and the Marketing team's revenue targets.
My work focuses on ensuring multi-million dollar investments in FinTech, HealthTech, and SaaS don't just 'launch'—they are designed for, and result in, measurable market adoption and ROI.
The rare bridge between engineering and market. Translating complex technical architecture (AI features, APIs, proprietary data models) into a clear, compelling customer value proposition and pricing tiers.
Leveraging a BS in Computer Science, an MBA in Marketing, and years as a Product/Program Leader in high-stakes sectors (FinTech, HealthTech, GovTech, SaaS), I translate complex technical capability into clear, actionable business value. I replace engineering jargon with competitive market language.
De-risking large-scale, cross-functional programs—especially where regulatory or external dependencies are high.
My experience as a Program and Project Leader across FinTech, HealthTech, and GovTech has been centered on execution in high-risk environments. I impose the strategic structure needed to align Legal, Compliance, Engineering, and Marketing, guaranteeing that projects stay on budget, meet regulatory standards, and hit the promised launch date.
Ensuring that launched products and new platforms (like CRMs or CDPs) are actually used to their full potential, driving measurable change.
Digital Transformation rarely fails at the technical stage; it fails at the human adoption stage. I go beyond the go-live date to audit and design post-launch adoption strategies, creating the internal 'marketing' and workflow governance necessary to ensure your teams utilize new technology to deliver maximum business value and ROI.
With a passion for holistic leadership my focused, high-performance approach to strategic consulting is balanced by a deep commitment to personal wellness and financial clarity. My work as a certified yoga instructor and financial coach informs my belief that the most effective leaders are those who are holistically well, bringing maximum energy and focus to solving their organization's toughest challenges.
I coach executives in setting the right goals, to consult with teams to prioritize their work, and go beyond the go-live date to audit and design post-launch adoption strategies, creating the internal 'marketing' and workflow governance necessary to ensure your teams utilize new technology to deliver maximum business value and ROI.
